Taking part in the BIBAs creates numerous opportunities to grab yourself some media exposure at various points in your journey.
As well as the press stories we generate throughout the competition, you can seek your own coverage too.
For instance, you could issue a press release to selected media outlets simply announcing that you’re taking part.
If you make the shortlist of finalists, that’s another opportunity for a story.
And, of course, if you go on to win in your category, that’s something else you can shout about!
The BIBAs is a powerful brand, if you’re entering, you may as well leverage it to give your business an awareness boost!