A visitor economy as diverse as the county – and deserving “one they all want to win”

Lancashire’s thriving leisure and tourism industry is at the heart of the county’s economy, attracting millions of visitors each year.

From thrill-seeking at theme parks to unwinding in luxury hotels and spas, from championship golf courses to award-winning restaurants, the county offers an experience like no other.

The Be Inspired Business Awards (BIBAs) is calling on the best leisure and tourism businesses in the county to enter this year’s Leisure & Tourism Business of the Year category. Whether you’re a family-run attraction, a boutique B&B, a renowned restaurant, or a world-class entertainment venue, this is your chance to gain the recognition your business deserves.

Winning a BIBA isn’t just about celebrating success—it’s about showcasing your business on a platform that champions excellence, innovation, and resilience in Lancashire’s visitor economy. Recent winners include a glamping hotspot in the heart of West Lancs, an outdoor pursuits centre and a parkour academy!

The region boasts everything from historic landmarks and breathtaking countryside to vibrant seaside towns and cultural hotspots. The BIBAs celebrates the businesses that make Lancashire a top visitor destination and a fantastic place to live, work, and explore.

Providing a soundtrack to many leisure pursuits is sponsors Smooth Northwest and this year’s competition is sure to be music to their ears.

Jamie Griffiths, content director for Smooth Northwest, said: “The BIBAs is the gold standard of business awards, and the Leisure & Tourism category is always one of the most exciting. Last year’s competition was incredibly tough, with so many outstanding businesses showcasing innovation, resilience, and exceptional service. We can’t wait to see what this year’s entrants bring to the table.

“We are proud to support Lancashire’s thriving leisure and tourism sector. These businesses are the heartbeat of our county, driving economic growth and creating unforgettable experiences for visitors and locals alike. Sponsoring the BIBAs gives us the opportunity to shine a spotlight on the best of the best.”

The Leisure & Tourism category is open to every business from hotels, holiday parks, visitor attractions, golf resorts, restaurants, event venues, cultural hubs, adventure experiences, and hospitality businesses that contribute to Lancashire’s outstanding tourism offering.

With the deadline fast approaching, businesses looking to gain industry recognition and put themselves on the map should apply today. Don’t miss this opportunity to stand out in one of Lancashire’s most competitive and rewarding industries.

For more information and to submit your application, visit www.thebibas.co.uk

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A visitor economy as diverse as the county – and deserving “one they all want to win”
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