Some categories are specifically restricted to organisations of a particular size, and so if yours is a micro business that employs fewer than 10 people, you can’t enter it in the award for large businesses.
Likewise, if your business has been trading for 20 years, it wouldn’t qualify in the New Business of the Year category.
Some categories are sector-specific, like Manufacturing and Construction, and so if you fit neatly into one of these, it’s an obvious one for you to consider.
Other categories relate not to your size, or sector, but rather to aspects of your business that might deserve recognition in other ways, like Employer of the Year.
All of which means that there could be multiple chances for you to scoop an award.
Let’s look at it with an example:
Started your business in the last 12 months? Apply in the Start-Up Business of the Year category. Employ fewer than 10 people? Also apply in the Micro Business of the Year category. Make and supply architectural and structural steelwork for buildings? You can apply in the Construction Business of the Year category too. Introduced innovative new products, services or processes? The Innovative Business of the Year category might also be relevant. Have your innovations reduced your carbon footprint? Then you may also want to have a run at the Green Business of the Year category.
Most organisations will be able to pursue a chance of glory in more than one category like this. And while there are no guarantees, it does give you more than one stab at success if you enter for several awards – just make sure you tailor your application accordingly.
Still unsure? Just think: size, age, sector, specialities. And good luck!